Here is valuable information for home sellers in New Hampshire to consider when choosing a Realtor or when considering professional home staging.
I thought it was important to re blog the following post for the New Hampshire sellers who may not be aware of the importance of high-level Internet marketing. It is more important than ever to have your house professionally prepared for sale and listed with an agent who has an extensive Internet presence.
There is a lot of good information in the 2008 National Association of Realtors Profile of Home Buyers and Sellers. What REALLY caught my attention were the statistics for just how rapidly the use of the internet is increasing.
In 2006, the number of buyers who began their home search hit a whopping 80%. In 2007 it reached 84%. In 2008, that number topped out at 87%! Almost all buyers are beginning their search online before they ever contact a Realtor!
What does that mean? It means that they are ELIMINATING homes online, and zeroing in on ones they would like to see. Usually they will contact the listing agent for more information. If you are a seller, it is critical that your home has a wonderful online presentation, or it will most likely be passed over! Most of the time, the buyer ends up purchasing a different home, which the listing agent is only all too happy to find for them if the listed property isn't a fit.
Another eye opening fact from the Profile is the number of home purchasers who end up buying a home they first learned of through their Internet search. In 1997 that percentage was a tiny 2%. What a difference a decade makes, in 2008 it was 32%. A third of all homes purchased were found by the buyers online, before they ever called a Realtor. Conversely, the number of purchasers who found the home they bought through a Realtor has been declining, from 50% in 1997 to 34% in 2008.
If you're a seller, hold your agent accountable for high-level internet marketing. Take a look at how your home is being presented to the online marketplace. It needs to pass the muster there if you want the best possible chance for a successful sale.
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Professional Home Staging services for the New Hampshire Seacoast
Portsmouth Rye Greenland Hampton North Hampton Exeter Dover Stratham
603.661.8524
Your post is dead on. Buyers will elliminate a home that does not have enough pictures too. There is so much inventory at the present time.
Ellie: Actually it is Janna's post. But I agree, it is dead on. Having numerous photos and having quallity photos is crucial to marketing the house.