If you are a seller or are thinking about selling and aren't sure if home staging is for you, here are five great reasons to consider it.
Picture an occupied home -- comfortably furnished, nicely decorated. How would having it staged help it sell? Is it worth the expense? Here are five reasons for sellers of occupied homes to consider a professional home staging consultation:
#1 –Getting a home ready to sell can be overwhelming to sellers, and they may not know how to begin or what to do. Home stagers can tell sellers where to start, and then guide them through the process, from paint color selection to furniture placement.
#2 – Occupied homes are lived in. The sellers have gotten comfortable with the things they have and how they are placed. Their homes are set for the way they live. The next owners will have an entirely different set of things and their own routine. To market their home, the sellers must consider how the house would work for someone else, and be willing to make changes to the way they live while they sell the home. It’s all about the buyers now, and stagers can help sellers make that mind shift and the necessary changes.
The owner of this office was willing to pack up about 20 boxes of books and largely clear the room out. He was rewarded with a sale in 30 days.
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#3 – Sellers need help to see the home as a buyer would. Stagers provide “outsiders’ eyes” to see the home differently. Not only can we view the home’s features impartially, we can spot “red flags” – signals of potential problems – that the seller either knows are no longer a problem (like water stains resulting from leaks now repaired), or is unaware of.
For example, the china hutch in this kitchen was a clear indication to us that the home did not provide enough storage for the sellers’ things. The buyers were likely to assume that there would not be enough room for their things, either, so we advised the sellers to put it into storage.
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#4 – Decorated does not equal staged. Although they are often beautiful and warmly welcoming places, decorated homes are not meant to be sold. They are meant to be lived in. They are often highly personal, and the décor can distract from or cover up some of the home’s features. Décor can also go out of style. The point of home staging is to show off the home (not the furnishings or the owners’ taste) and make it appeal to a wide segment of its target market. The more highly decorated a home is, the harder it is for buyers to picture themselves making it their own.
Being unbiased outsiders, stagers can point out decorative elements that are too particularly individual, such as paint colors, wallpaper, or collections. The owners of this home had many lovely things, including a curio cabinet containing a large collection of angels. We advised them to pack the angels up, and the result was this welcoming reading nook, instead of a museum likely to distract buyers.
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#5 – Home stagers specialize in presenting homes to their best advantage. That’s our full-time job, and something we love to do. We are students of home merchandising: We know what colors work well for marketing homes. We know low-cost solutions for outdated furniture and décor. We know whether furniture needs to be removed or added, and how to arrange that furniture so that it shows off the home. We know how to help home sellers, who are experts in other areas, not this one.
In this example, the seller resisted removing the draperies and much of the furniture from this master bedroom. He thought it would look bare, and that the room would not look as large because it would not be showing how much furniture it could hold. We insisted that the room would look bigger, brighter and more up-to-date, and he chose to trust us. You decide whether or not it worked!
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If you are selling your Orlando area home, give us a call at Gloria Home Staging. We will be glad to help make your home feel like home to buyers.











Sharon, In my particular market, many places are sold furnished. We have second home sellers who have no interest in moving furniture nor do they have a place for it upon the sale. This becomes a curse and an opportunity to place the property in the best light. Buyers are actually looking at the furniture and decorations as part of the sale, many times that has swayed a buyers choice...and sellers just don't get this. They may have purchased the place the same way they are selling...and haven't changed a thing in years.
Thanks for reposting this. I had missed it. I appreciate the info!
Hi Sharon,
All excellent points.
Steve is one of the realtors who gets it!!!! Putting the effort in upfront when selling a house pays off big time. As Steve noted, colours and furniture do impress or turn off home buyers, even tho the furniture is not included in the sale & a can of paint can make the walls the colour they would prefer.
As I say to my clients, do not give buyers anything to criticize - pre-pack out of season clothing, sports equipment, as well as the decor items that are gathering dust on the mantel & tops of cupboards.
Steve: Most sellers don't realize just how much their "stuff" can influence buyers. It can be a curse to leave the furniture behind. Most buyers can't visualize the house any other way than how it is presented to them and if the furniture gives the house a "dorm" feel then the value of the property drops significantly. I can see how this can be a real problem in your area with all the vacation property.
Chris: You are welcome!
Sharon: Steve does get it! Sellers need to understand that buyers won't look past furnishings and accessories and the amount that buyers are willing to pay will be a direct result of how the house is prepared for sale.
These before and after pictures are really eye openers. It is amazing how much it changes the way a room looks, feels and presents itself. In general, if nothing else the rooms look so much bigger, which for a buyer is always important!
Debra: I agree, Laurie's pictures tell the story! Preparation will make all the difference in the perceived value buyers place on your home.
Your BEFORE and AFTER photos always knock my socks off! You are one of the best I have ever seen at staging for selling success. Keep up the good work!
Janna: What an awesome thing to hear! Thank you! But I have to admit that these photos are not mine. This post is a reblog and the credit for these photos goes to Laurie Calhoun.
Sharon, the before and after pictures took this house from the "lived-in" look to the "I want to live in it" look.
Rich: I agree. I thought the pictures made the point pretty clear too! Thanks for commenting!
Hi, Sharon. I've learned so much from reading stagers' posts, so thanks for re-blogging. It's AMAZING how much bigger the bedroom looks in the "After" picture! Rich's comment SAID IT ALL!
Leslie: I love how supportive you are of the staging profession! You seem to have put the information you find here to very good use!
Wow, super transformations by Laurie and good story telling by you!
Ana