If you want to know the secret to a fast and profitable home sale, there are two basic questions that must be answered before you list your house.
1. Who is your buyer and what are their needs?
With your Realtor's help, based on knowledge of the area/neighboorhood and the size/style of your house, determine who your target buyer is. Market to that buyer's needs.
Function of rooms, color choices, and furniture placement and style will all vary based on the age of the buyer and whether they are single or have a family. Each of these living rooms is targeted toward a different buyer:
Your competition is every seller with a house in the same price range. Do a MLS search of all the listings in your price range and see exactly what buyers will be comparing your house to. Once you know your competition, you can offer buyers something they don't.
Make your MLS photos stand out from all the others.
If your photos convey space, function, value, and portray a house that has been well maintained and cared for they will attract potential buyers. Real estate is a competition... if you are informed and prepared, you will be the winner.
To Summarize:
If you offer the buyer what they are looking for,
and it looks better than what your competition is offering,
the buyer will choose you.
______________________________________________________________________________
Professional Home Staging services for the New Hampshire Seacoast
Portsmouth Rye Greenland Hampton North Hampton Exeter Dover Stratham
603.661.8524
How right you are-you have to offer and have what the buyer is looking for in order to sell.
Pat: Thanks! It's pretty basic, but still so many sellers who need to be reminded.
Thanks for the timely reminder, here! Appreciated.
Li: You are ever so welcome. Thanks for the comment...I appreciate that!
A great train of thought. Doesn't just apply to staging.
Jim: I agree, it can help us to succeed in many other areas of our lives too! Thanks for commenting!
Well written post Sharon
You have won the trifecta this week. The past three blog posts have been awesome Sharon - your creative juices have been flowing! Keep it up - I love the way you have laid out simple and practical concepts for professionals and consumers alike! Thank You!!!!
Sharon: Thank you!
Sheila: I don't really follow racing, could we go with hat trick? Thanks, I am not sure where they came from, but I'm sure glad they did.
I so look forward to your sage blog articles.....you are such a talented stager, photographer and writer!
Cathy: Now that's the kettle calling the pot black! From one sage to another...thank you!
Another great post, Sharon! Knowing your audience is sage advice in so many situations, not the least of which is successfully selling a home. Your post is very straightforward and even though it may seem like common sense their are still so many who don't fully get this idea. Thanks for putting it together so well.
Mary: I am glad you liked it and very happy you left a comment. Thanks for the kind words!
Great questions every seller should be answering when preparing their home for sale. That is where taking a team approach by involving the Realtor, stager and seller really makes sense. Great post Sharon!
Michele: And what a power team that can be! When the forces are aligned, watch out competition! Thanks!