If you are in the process of preparing your house for sale, it is important that you realize that your actions at this point will determine your future success. Once listed, a house on the market ages quickly.
You only get one shot at your "just listed" fifteen minutes of fame out in the buyers' pool.
If you don't grab someone's attention in the first two weeks, your chances of getting your asking price start to diminish.
The difference between multiple offers and price reductions can be a direct result of your preparation.
Today's buyers want move-in ready properties. They scan MLS photos looking for houses that appeal to them visually and emotionally and that require no improvements.
They are looking for a house that they can visualize as their home.
How you present your house, and how it measures up against the competition, is the key to appealing to buyers and the difference between making money and losing money.
A little effort now, to properly prepare your house, is well worth the time and investment.
Many sellers invest money, time, and energy on the wrong improvements and find their house sitting instead of selling. Know the facts and prepare smart.
For more information on preparing your house for sale:
Selling Your NH Home By Thinking Like A NY Advertiser
Selling Your NH Home - You Can't Win Today's Game Using Yesterday's Rules
So Simple, A Child Can Figure It Out
Home Staging Advice Made Simple - Step 1 - How To Declutter
Create Sensory Appeal With Home Staging
Moving The Furniture Could Mean Moving Out Sooner
If You Are Serious About Selling, Don't Try Home Staging
Home Staging 101...The Big Furniture Goes In The Bigger Room
Good News: Home Staging Is Not A Common Practice In NH
What A Difference A Light Makes
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Sharon ~ As we get ready to list our house and downsize, I am absolutely looking for "move in ready". I can't even tell you the horrible pictures I've seen of houses on our MLS - and that's when there are some. I am so hoping that everything we are doing to prepare, will show my hubby it was worth it to invest some elbow grease into the house, with a quick offer after listing.
Hey Sharon!
I think some sellers don't realize the importance of pricing and staging your home right out of the gate. Those first impressions play a huge role in getting your home sold quickly. Your post should open peoples minds to that importance. Great Post!
-Lisa
"Curb appeal" from yesterday is "Web Appeal" of today.
It's imperative not only that the home LOOKS good and is staged properly, but that the internet presentation online is top notch. Buyers are ELIMINATING properties solely based on what they see online. Whether you feel that is wrong or right is not relevant here - that IS what is happening. Why would a buyer look at lousy photos and then call up, set up a personal appointment, waste everyone's time, drive to the property... "Just to see if it maybe looks better than the crummy photos online".
Um... no.
The home needs to look it's best and be photographed at it's best with great real estate photography and a virtual or video tour. And all the ducks need to be in a row THE DAY THE HOME GOES ONLINE, as that's when the vast majority of people will see it.
If you come back later with better photos, you've missed the boat! The viewership drops considerably after the first day.
I like "prepare smart"-I am going to use this term. Thanks for a great blog article Sharon.
Kathy: Everything you are doing will be worth it. Especially if your competition is listing such bad photos. Good news for you, right?
Lisa: Oh, I hope I open some minds, that would be great! I am so surprised that I still hear "we'll put it on the market for a month and see what happens..."
Once you "see what happens" it's too late to take it back and start over...the damage is done, the opportunity has passed.
Fred: Your comment is a mini post within a post! Awesome! I agree 100 percent! The right team of agent, stager and photographer is unbeatable. Talk about a power team! Thanks so much.
Cathy: You are welcome! Use it in good health and much success!
Sharon: I hope many homeowners and realtor's who represent them see your post because it's so very true! I like the way you put all of your "suggestion" posts at the end for reference. It really shows the client that YOU are the expert!
Debra: Thank you very much. We need to keep getting the message out to sellers!