Staging New Hampshire

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Redesign, Re-Do, Or Rearrange - A Two Hour Room Makeover

Home Staging is not just for sellers.  Many homeowners are choosing Redesign (home staging for people who aren't selling, but want a new look) to refresh and update their homes.  Home stagers transform and update using existing furnishings or they can advise on the purchase of new items.

I recently received a call from a homeowner who needed help with furniture placement.  The family room in her basement had become a real challenge and she had run out of ideas.  It turned out to be a great example of how a two hour redesign consultation can help create a new look at very little cost.

This homeowner has three uses for the space:

Guestroom          Playroom           Family room

  

 

pictures of family room before 

 

There are several doors in the space which restrict furniture placement.

 

doors

The first thing to be addressed was that the bed is what greeted you as you walked into the room. 

before redesign

We moved the bed, clearly defining and creating more privacy for, the "guestroom" area.

bed before bed area after redesign

The "Family room" was then arranged in the main area of the space, creating a comfortable area for relaxing and watching TV.

living room beforelivingroom after

There was plenty of room remaining behind the furniture, by the sliding door, for the play area.

 The final transformation:  The function of each of this large room's three areas is now clearly defined to meet the needs of the homeowner.  Bonus:  There is much more room and a better flow!

 

family room after

This transformation was done in two hours, using only furnishings from the home.  Total cost was $150.00.

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Professional Home Staging services for the New Hampshire Seacoast

Portsmouth      Rye      Hampton     North Hampton      Exeter      Dover  

603.661.8524

39 commentsSharon Tara New Hampshire Home Stager • February 22 2010 01:38PM

Wordless Wednesday - RIP Bailey

Rita and Bailey

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Portsmouth      Rye      Hampton     North Hampton      Exeter      Dover  

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20 commentsSharon Tara New Hampshire Home Stager • February 17 2010 07:00AM

Relisting In The Spring? Are You Insane?

If you are one of the many sellers who took their house off the market this past winter with the intent to relist in the Spring, you are probably in the process of preparing to relist.  Do you know what the problem was last winter so you can avoid repeating the same mistakes this spring?

Many sellers take their house off the market blaming the time of year, the economy, the Realtor...when the real problem is the condition of their house.  Learn from your experience of last winter and, this time around make some changes in your approach to selling.  

Sellers who change the season, get a new Realtor, and expect better results are going to be disappointed.  albert einstein

To quote Albert Einstein:

 

"Insanity is doing the same thing over and over again and expecting different results."

  

 

When you relist, think of your house as a product that you want to market to as many buyers as possible.  Make the extra effort to guarantee that buyers will find your house appealing, inviting, and worth the price you are asking.

 Only 10 percent of  home buyers can visualize.   Ninety percent of the people looking at your house can't imagine it any other way than how it is shown to them.  If furniture placement is in question, they won't rearrange it in their mind.  If they don't like the wall color or the outdated wallpaper, they won't imagine it repainted.  Buyers today don't want to make improvements.  They want "move-in" ready.

 If you want different results this time around, you need a different approach.  Increase the perceived value and set your house apart from the competition.

  • Make condition and presentation your priority. 
  • When choosing a Realtor, look at the MLS photos of their current listings. 
  • Ask them to recommend a home stager and get professional advice on what improvements would be the most cost effective. 
  • Prepack as much as possible.
  • Clean, paint and update. 
  • Organize closets, cabinets and drawers. 

If you choose not to improve the condition, you will have no choice but to lower the price. 

 Now isn't that just insane!

crazy

 

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Professional Home Staging services for the New Hampshire Seacoast

Portsmouth      Rye      Hampton     North Hampton      Exeter      Dover  

603.661.8524

12 commentsSharon Tara New Hampshire Home Stager • February 16 2010 02:16PM

Home Staging Is Preparation. Home Staging Is Not Photo Manipulation.

Although professional home staging is becoming more mainstream, my experience lately is that it is still greatly misunderstood.  There seems to be a trend towards what I will call "faux staging via manipulated photos." 

half snow half grass

 

This week I received a call from a seller asking if I could "Photoshop" a picture of the exterior of their home so that the grass showed. 

They wanted me to remove the snow and replace it with a green lawn.

Several weeks ago I had a seller mention that she intended to Photoshop her photo to show green grass instead of snow.  She also wanted to add a large pot of flowers by the front door.

It's winter in New Hampshire - you are not supposed to have a green lawn or flowers by the front door.

 

 If you edit exterior photos in this way, you will be dating them.  You will make it appear as though the house has been on the market since last Summer and/or your realtor is too lazy to update the photo. 

You don't want a Summer picture if you are listing your house in the Winter.

Instead of actually making improvements, I've had clients request that I edit their pictures to remove:

  • the rusted car on blocks in the driveway
  • the broken glass in the sliding door
  • the stacked fire wood in the front yard
  • busy, dated wallpaper

If we remove unsightly items "in photos only" then potential buyers will still see them when they visit the house in person.  Making a buyer feel as though they have been deceived or tricked is not a good way to introduce them to your house.

Home staging is preparation and presentation. 

Home staging is NOT trickery or deceptive manipulation.

NOTE:  It is a good idea to have some photos available at showings that show your property during other seasons so buyers can see how beautiful the yard looks during other times of the year.

 

 

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Professional Home Staging services for the New Hampshire Seacoast

Portsmouth      Rye      Hampton     North Hampton      Exeter      Dover  

603.661.8524

33 commentsSharon Tara New Hampshire Home Stager • February 12 2010 01:46PM

Wordless Wednesday - Looking For A Caption

funny baby picture

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Professional Home Staging services for the New Hampshire Seacoast

Portsmouth      Rye      Hampton     North Hampton      Exeter      Dover  

603.661.8524

22 commentsSharon Tara New Hampshire Home Stager • February 10 2010 04:34PM

Are You a Jammie Pants Home Seller?

Mary Douglas, Colorado Realtor, has a very humorous approach to helping sellers understand the importance of proper home preparation.  Dressing for success is not just for professionals, it also applies to your house for sale.

Via Mary Douglas, REALTOR ®, Red Feather Lakes, Colorado (United Country Ponderosa Realty):

I'll admit I love my flannel  jammie  pants, they are very comfy; but when I'm going out, they certainly stay at home and I am dressed.

Yesterday, when I went grocery shopping, I was amazed at how many people wear their flannel jammie pants to the store!  

There were jammie pants people in the cereal aisle and jammie pants in produce, in fact I probably saw 5 or 6 pair on my shopping excursion and the store was not that crowded.

There are two ways to look at this: "It's terrible, people should really learn to dress for success and look their best no matter where they are going" or the alternative: "Just be who you really are."

In real estate, sellers who are doing their very best to keep their housekeeping up and have their homes in show ready condition at a moments notice are dressed for success.

Sellers who cannot or will not do this are like jammie pants people - they just want the buyer to accept their house for who/what "it really is."

Jammie Pants People, if your home is on the market, you need to dress it for success, price it right and do your part to present it to buyers in the very best light.

I know it's not easy and it requires a lot more effort and time, but in the long run it will be worth it.   Just like jammie pants don't impress me in the grocery store, that same attitude won't impress a buyer seeing your house today.  I'm only telling you this to help you sell your home.

 

As for the grocery store, it's a free country!

Really, who am I to judge?

In my opinion there is no excuse to wear your flannel jammies to the store unless it's midnight and the baby is out of formula.

 

But then again, maybe I'm just jealous because I left my jammie pants at home.

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Mary Douglas, your Mountain Broker-Associate and REALTOR®

United Country  Ponderosa Realty, Red Feather Lakes, CO

www.redfeatherlakes.com ---800-531-2195

"A Day in the Mountains will always soothe your city soul"

The information contained in Mary's blog is deemed reliable but is not guaranteed, and the opinions and    views expressed in these articles are solely those of the author.

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I appreciate hearing from you!

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Professional Home Staging services for the New Hampshire Seacoast

Portsmouth      Rye      Hampton     North Hampton      Exeter      Dover  

603.661.8524

25 commentsSharon Tara New Hampshire Home Stager • February 08 2010 09:06AM

Ode to Odors - Preparing Your New Hampshire Home For Sale

Here is some very valuable advice for my local New Hampshire sellers currently preparing their home for sale.  It comes from fellow Home Stager, Deena Cottingham.

Via Deena Cottingham, Home Stager & Photographer (GreenApple Staging & Images, Calgary Staging & Photography):

When I do Pre-Market Consultations as a Home Stager, I often see -- and smell -- a variety of scented products throughout the home. There's the plug-in variety, the spray variety, the stash-in-a-corner-and-please-absorb-the-smell-in-here variety.

Diffuser SticksI often ask about their presence . . . is there an issue in this room? Are you worried about an odor problem? Most home owners shrug and say that they think it's just prudent. You know . . . just in case.

The problem is that these products designed to "add a pleasant scent", are themselves usually way too strong and generally unpleasant. I mean, I'm pretty sure "mountain breezes" don't usually smell like eau de toilet in real life! And I don't really want every cell in my olafactory glands hyper-stimulated with "Freesia Fantasy", thank you very much. (Plus, I have to wonder about the health implications of all these chemicals floating around in the air I breathe).

Worse yet, the presence of these products often alert a potential buyer that there may in fact be an odor causing issue that you are trying to hide. And besides, no product out there is going to hide wet dog. It'll just make for a hideous . . . and I believe, probably toxic . . . combination of scent molecules.

Okay, I exaggerate (slightly), but according to About.com, the number one turn off for a potential buyer is strong odors in the home. Um, so think pets, smoking, cooking, mold, mildew and anything basically musty, soggy, and otherwise stale or disgusting.

So instead of masking your home's odors, embrace them! Tell yourself -- as the home owner -- there isCigarette in Ashtray no such thing as a bad smell. It is your friend, and very useful information, telling you to take action!

First of all, get an objective opinion about your home and it's inherent smell (that you are totally incapable of detecting . . . trust me). And please, don't kill the messenger or kick this gift-horse in the mouth! Thank them for their honesty, because it will allow you to make your home more marketable.

Secondly, find the source of the smell and deal with it. By "deal with it", I mean, obliterate it. Spraying Febreeze on the sofa isn't going to do it. If this means calling in the professionals, or replacing carpet, you just have to do it. The cost before you go on the market will be far less than the discount a buyer will demand to remedy your smelly problem--if they are even willing to take it on.

And lastly, go on the market with confidence. Once you've addressed this huge deal breaker, not only will buyers respond much more favorably to your home, maybe . . . just maybe . . . you'll enjoy living there a little bit more yourself.

 

 

 

Deena Cottingham

GreenApple Staging & Images
Serving Calgary and Okotoks, Alberta

©GreenApple Staging & Images, 2010
All information is copyrighted and may not be used, borrowed or copied without written permission.

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Professional Home Staging services for the New Hampshire Seacoast

Portsmouth      Rye      Hampton     North Hampton      Exeter      Dover  

603.661.8524

8 commentsSharon Tara New Hampshire Home Stager • February 06 2010 12:05PM

An Idea For Sellers Who Must Have A TV In The Master Bedroom

It's probably the most popular challenge I come across as a home stager -  Sellers who refuse to remove the TV from the master bedroom. 

Ask any stager and they will tell you that the master bedroom should be a retreat, a relaxing spa-like room.  The kitchen and the master suite are the two most important rooms when it comes to preparing a house for sale.  These are the two money rooms...the make-or-break-the-deal rooms.

And yet...time and time again home stagers are faced with sellers who are not willing to give up their TV in order to make their bedroom more attractive and appealing to buyers.

It's not perfect, and it won't work in all circumstances, but I've recently discovered a compromise that could serve as a solution to the home staging master bedroom TV dilemma.

Replace the unsightly TV, and whatever nightstand or table it's sitting on, with a decorative chair.

tv in the bedroomchair in bedroom

I know this doesn't seem like such a brilliant idea, especially since the TV is gone and the whole idea was that the seller isn't willing to remove the TV.  But this is just what the room will look like for showings.

On a daily basis, the homeowner can still have their TV.  By placing a shelf or tray on the chair, the chair becomes a TV stand.  The shelf, cable box and TV are easily unplugged, removed, and placed in a closet for showings.

tv on chair

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Professional Home Staging services for the New Hampshire Seacoast

Portsmouth      Rye      Hampton     North Hampton      Exeter      Dover  

603.661.8524

25 commentsSharon Tara New Hampshire Home Stager • February 04 2010 03:18PM

Putting Your New Hampshire House on the Market Soon? Six Ways to Begin Home Staging Now!

Here is some excellent advice for preparing your New Hampshire home for sale by St. Louis home stager Cathy Brosius.

Via Cathy Brosius, Home Staging, St. Louis region (Arranged Smartly LLC):

You've decided to put your house on the market and you're planning to do so in a month or two. Now you must decide how to prepare your home for sale. To make that task easier, here are six ways to begin the home staging process now.

1. Decide what needs to goComing Soon

  • Check each room and remove furniture and accessories that are not necessary, are visually distracting or block the views of architectural details. This includes family photos, collectibles, accent furniture or maybe even large pieces such as a buffet or TV. 
  • Look for too much pattern in a space. When your home photos get posted online, pattern can be very distracting. You can slipcover upholstered furniture, remove a busy area rug or remove pillows or other accessories that add too much visual noise.
  • How to decide? Rooms should appear as large as possible and traffic pathways should be free and clear. Take a photo if you're not sure and compare it to houses currently on the market that look appealing to you.
  • Also remove anything that has a limited personal appeal such as dated window treatments, wallpaper, decade-specific colors like mauve or teal, your collections or very taste-specific styles. 
  • When in doubt, take it out! Less is more here.

2. Decide where it will go

  • Once you have identified the things you want to remove, figure out where they will go. An end table may get moved from the family room to the living room to flesh out a sparse space. 
  • If you have storage space in the basement, excess items can go there if neatly stacked, preferably in a closet or along a wall. 
  • What if you don't have any storage space available in your house? Consider asking a family member or friend if you can store items at their home. Rent a storage space or pod. But make the phone calls now and sort this out so your home is ready to show on listing day.

3. Cull excess items from closets and storage areas

  • If you can reduce what's in your closet by one-fifth to one-third, it will make the space look larger and indicate to buyers that there is plenty of storage space. Donate apparel you haven't worn in the last year or the kids have outgrown. You'll have less to pack and unpack for the move. Box up out of season clothing that you won't need for a while.
  • This strategy applies to gadgets and dishes in the kitchen and items in other areas of the house, too. Is there something you aren't using? Pack it up or take it to a thrift shop. 
  • Do you have a graveyard of miscellaneous items you don't know what to do with? Things like electronics can be donated if working, or recycled at electronic recycling depots if not. In St. Louis, check http://www.ecyclestlouis.org/. You'll find locations where you can take electronics to be recycled and you'll help the environment.

4. Repair deferred maintenance

  • Always repair those obvious things that really need fixing. Even addressing simple issues like jiggly doorknobs makes a house feel well-maintained.

5. Paint

  • When walls or trim are dirty, marked or can't be cleaned, it's time to paint.
  • Personal color choices with limited appeal will need attention. This can mean dated hues, like mauve and teal, or colors that may not appeal to the masses, like purple or neon green.
  • Dark colors can be difficult to paint over and may make a room feel smaller. Along the same vein, dark paneling may make a room feel cave-like and dated. Consider painting these spaces in a light, neutral color that will feel brighter and larger. 
  • Choosing neutral colors like light beige or neutral green will make the house feel fresh and appeal to the widest number of buyers possible. This can offer a big impact for a small investment.

6. Make simple updates

  • Switch out light fixtures, faucets and even bathroom hardware such as towel racks, for an updated feel with a minimal investment.
  • Pay attention to metal finishes that are currently in style. In most cases this means anything but brass. 
  • Not handy? Call a handyman service. They are usually qualified for tasks such as replacing faucets and lighting and can be reasonably priced.

Make sure you apply these steps to the interior and the exterior of your house. Whatever you do to get your property ready for the market, give yourself plenty of time. This allows you to complete the tasks yourself or call in help if needed. Preparing your home for sale is like studying for a test or readying for a job interview--the investment of time now can really pay off in the future.

 

 

 

 

Cathy Brosius is the owner of Arranged Smartly, a home staging and organizing company.  Cathy and her team are working smartly for homeowners and real estate agents throughout the St. Louis region.  She has also been interviewed on KMOV's Great Day St. Louis, providing tips on staging a home for sale.


 

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Professional Home Staging services for the New Hampshire Seacoast

Portsmouth      Rye      Hampton     North Hampton      Exeter      Dover  

603.661.8524

11 commentsSharon Tara New Hampshire Home Stager • February 03 2010 11:59AM

Warning: Your Home Staging Consultation Could Get Physical

muscle manMost sellers who hire a professional home stager for a marketing consultation don't have prior experience with staging. 

They usually expect the home stager to walk through the house, creating a list of improvements to be made in order to make their house more appealing to buyers. 

What the sellers usually don't expect is for the consultation to get physical.

 

 Warning:  Your Home Staging Consultation Could Get Physical!

 

This is when the real fun begins - when furniture gets moved and pictures come off the walls and accessories are traded from one room to another. 

For those who aren't expecting it and have never experienced it before, it can be a real surprise. 

 

Here is an example of a recent consultation that got physical:

bedroom before home staging

The king size bed doesn't leave much room for both dressers.  The larger dresser and mirror were moved to another bedroom down the hall.  The smaller dresser was then moved from behind the door, allowing the door to now open all the way.

The nightstands and lamps were too small so they were replaced with items found from other rooms.

 

bedroom after staging

 This three hour consultation resulted in a to-do list for the entire house and two transformed bedrooms. 

Once the seller completes their "homework" and I return for the final staging, I will update with more photos. 

 

 

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Professional Home Staging services for the New Hampshire Seacoast

Portsmouth      Rye      Hampton     North Hampton      Exeter      Dover  

603.661.8524

20 commentsSharon Tara New Hampshire Home Stager • February 02 2010 12:00PM